Welcome to
Welcome to the General Store
Retail Strategy and Innovation

For too long retailers have been forced to choose
between two types of agency: creative agencies that don’t get retail;
and retail agencies that don’t get creativity.
The General Store exists to fill that gap.

Strategically, we work with retailers across consumer
insights, segmentation, market analysis and brand strategy.
Creatively, our team spans a diverse set of disciplines from advertising
to architecture and from digital to design.
This very unique combination of skills delivers retail
innovation that transcends any one channel.

And the proof is in the pudding.

 

FINALIST Most Effective Retail Campaign 2016, Effies

WINNER Emerging Agency of the Year 2015, Adnews Agency of the Year Awards

FINALIST Store Design of the Year (top 5 in the world) 2014, World Retail Awards

WINNER Store Design of the Year (#1 in the world), World Retail Awards

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Supercheap Auto
Consumer Insights / Communications Strategy / Advertising / Online Content
Mad Mex
Innovation Strategy / Brand Creation / Brand ID / Store Design
Flannery's
BRAND STRATEGY / CONSUMER INSIGHTS / STORE DESIGN / GRAPHIC DESIGN
FLIPP
BRAND STRATEGY / BRAND CREATION / BRAND NAMING / ADVERTISING / STORE DESIGN / BRAND IDENTITY / WEBSITE DESIGN / SOCIAL MEDIA
Clearly
Brand Strategy / Retail Strategy / Brand ID / Store Design / Advertising
Thrive Homes
Brand Strategy / Brand Creation / Brand Naming / Advertising / Store Design / Website Design / Social Media
McGrath Estate Agents
Store Design