Make anywhere home

Freedom, a once iconic Aussie brand, had lost its way. We were brought in to support the brand’s turnaround….and in the process, reinvented the brand strategy and developed a new brand platform that oozes fashion lifestyle vibes.It’s not easy reinventing a classic. We transformed iconic Australian retailer Freedom into an aspirational, style-led brand in the ‘Make Anywhere home’ campaign by introducing fashion techniques – and delivered 110% sales growth within three weeks.