The global flagship at Chadstone is a bold step into a new era for Michael Hill. We partnered closely with the team to shape the space from inception, starting with in-depth customer and team research to uncover emotional drivers, behavioural insights and real-world needs. The result is a luxurious, intuitive experience where every detail has meaning. Raw timber, natural stone and a custom scent inspired by New Zealand set the tone, while consultation zones and exclusive artworks by Dina Broadhurst invite deeper connection. A turning point for the brand, and the category.