An artisanal seltzer for the discerning consumer

The alcoholic seltzer market was booming, but loads of competitors had entered the market. We identified a gap at the premium end of the category and created a uniquely Australian seltzer brand that could dominate the top end of the market. In a crowded market of beers and wines, Mode is a refreshing artisanal seltzer created with native ingredients, ideal for discerning consumers.