Rebel Sport Retail Store front designed by The General Store

Rebel
RCX

The most immersive customer experience in the country

Rebel is a well loved Aussie sports retailer who was feeling the squeeze from international behemoths arriving on our shores. We partnered with rebel to flip the traditional sports store on its head and rolled out a whole new type of store experience that sits at the intersection of immersive CX, state of the art retail tech and jaw-dropping retail innovation.

Rebel Sport Retail Store front designed by The General Store
Rebel Sport in-store design by The General Store
Rebel Sport in-store design by The General Store
Rebel Sport in-store design by The General Store

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