Sport is a Gift

Inspired by rebel’s brand purpose – the transformative power of sport – this heartwarming campaign follows the touching journey of a young boy giving his mother a meaningful gift to lift her spirits through the holiday period. In the hero film, the boy stumbles upon faded photos of his mother, a hardworking nurse who he discovers was a marathon runner in her former life. Inspired, he seeks to reignite his mum’s passion for sport and reconnect her with a forgotten part of her identity.