Where experience and technology intersect

Multinational giant Central Group approached us to create a cutting-edge flagship store for Thai sporting brand, Supersports, located in the bustling heart of Bangkok. The immersive 1500sqm space is jam-packed with interactive features, including AI-powered 3D footsizing technology and a 25-metre running track, as well as a virtual golf driving range, boot wall, FIFA esports lounge and racquet stringing station. 

Photography by Thanapol Jongsiripipat