After 45 years of helping new and expectant parents, Baby Bunting was ready for a transformation. We developed the new brand vision, “the best start for the brightest future”, and partnered closely to reimagine every part of the experience, from strategy and identity to customer journey, store design, in-store communications and every detail in between.

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The new Maribyrnong flagship is calm, intuitive and warm; a space where overwhelmed parents feel supported, and confident shoppers can navigate curated destinations with ease. It’s the first step in a bold new chapter, and the beginning of an ongoing partnership shaping the future of this iconic brand.